Body By Jake on the Home Shopping Network

Administrator — Mon, 13 Mar 2006 00:27:52 +0000

Jake was on the Home Shopping Network touting the Ab Scissor Ultra. The equipment looked interesting as it was cheap ~250 and looked like it might work. It featured people reportedly trying the machine at the mall and reporting the same message “Its easy” and “It works” . The people looked average and of various body types which lends an air of credibility to the ad, as if to say look they say its easy and they are like you.
Shopping it curious that an excercise can be easy and effective but thats me.

I really like the infomercial though because there is no screaming and high pressure sales.

Ronco Knife Set

Administrator — Thu, 09 Mar 2006 10:39:37 +0000

Last night I caught the RONCO Knife set commercial. I had seen this numerous times over the years but this was the first I paid attention. If you haven’t seen it Ron presents a series of knives tells you that he sells them all for twenty dollars or more individually and the sum total worth of the knives is some astronomical number. Then repeatedly you get to find out that you… YES YOU !!! Can own them for the simple price of three easy payments of thirteen dollars and thirty three cents.

I think Ron has some seriously kickass markups on those individual knives.

Yoga Booty Ballet

Administrator — Tue, 07 Mar 2006 22:35:03 +0000

Yoga Booty Ballet.. what an odd concoction of words. The infomercial was odd too. Picture a bunch of middle aged women mixed in with a few twenty somethings doing some strange hip hop yoga ballet combination. Then thrown in the mix is an over the top voice proclaiming how several women lost weight and reshaped their bodies intermixed with the word BOOTY. The imagery really made me chuckle.

Nick Lachey Core Fitness Infomercial

Administrator — Mon, 06 Mar 2006 17:39:48 +0000

Nick Lechey (er Nick Lachey?) is starring in his very own infomercial. Isn’t that cute ! Now ex Mr. Lachey Simpson can get some of the exposure his flagging career so desperately needs. Well at least he’ll get in shape and make some money at it at the same time.

Lachey Pumps Up for Infomercial

“The Enforma System” Infomercial

Administrator — Wed, 01 Mar 2006 01:50:43 +0000

Whilst digging through the dustry archives of the Federal Trade Commission we came accross some dirt on Mark Levine & David Richmond. It appears that the FTC alleged that they were deceeinving consumers via infomercial. Claimiing the products they were selling Fat Trapper” and “Exercise In A Bottle.” were misrepresented on the ad’s.

What was the FTC response to this ?

they slapped them on the wrist and effectivley said don’t do it again. What a lose.. looks like the FTC doesn’t do much.

“The Enforma System” Infomercial Producers Settle FTC Charges

Igia

Administrator — Thu, 16 Feb 2006 23:55:50 +0000

We had read about this before and I swear we blogged it but I guess not. Anyways it seems that there is an ongoing issue with customers cordering vacuum cleaners via infomercial and not receiving them. The scam is migrating across the us from market to market and the better business beareu and FTC seem either helpless or uininterested.

WSOCTV.com - Action 9 - Action 9: Woman Is Unsatisfied Customer Of Infomercial Product

Infomercial pioneer reveals all

Administrator — Tue, 07 Feb 2006 17:05:39 +0000

Nancy Marcum became an infomercial pioneer in the 1980’s. We the Reagen administration deregulated the airwaves she saw an oppurtunity to direct market during off peak hours. This interview reveals how this bright women turned an idea into a marketing movement.

RedOrbit - Technology - INFOMERCIAL MAVEN: Scottsdale Woman Tuned in Early

Lazer Storm failures

Administrator — Mon, 06 Feb 2006 15:04:36 +0000

The Lazer Storm is a vacuum cleaner shouted to you via informercial late night at 3am. Unfortunately the company has allegedly been failing to deliver the products on time and over bilin gits customers in the Chicago area. They even have an F rating by the Better Business Buraeu in LA according to the the Suburban Chicago Times.

Definitely a buyer beware situation

Buyers left in vacuum on Storm

Infiniti in Black

Administrator — Tue, 31 Jan 2006 15:45:39 +0000

Infiniti started airing informercials on BET that feature prominient black artists being interviewed. In the interviews the artists discuss the car but don’t drop the brand name until the end, Infiniti spokesman are adamant that htis is not an infomercial to prevent being associated with the hucksters of that industry but we all know what a 30 minute paid spot with no advertisements it….

an Infomercial

Infiniti’s New 30-Minute Ad Is Not An Infomercial

Interesting Infomercial Statistics

Administrator — Tue, 31 Jan 2006 00:58:15 +0000

Disclosed in the sptimes today….

“Infomercial producers, who estimate only one of every six products turns a profit, don’t disclose sales data”

What is interesting about that is that the ones that do succeed do so fabulously. Seemingly more than make up for other past losses.

Business: Talk of the bay