Last night I caught the RONCO Knife set commercial. I had seen this numerous times over the years but this was the first I paid attention. If you haven’t seen it Ron presents a series of knives tells you that he sells them all for twenty dollars or more individually and the sum total worth of the knives is some astronomical number. Then repeatedly you get to find out that you… YES YOU !!! Can own them for the simple price of three easy payments of thirteen dollars and thirty three cents.

I think Ron has some seriously kickass markups on those individual knives.

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